As the focus on driving meaningful value creation has continued to increase, sustainability has emerged as a powerful lever for companies to accelerate top-line growth. By effectively integrating sustainability into their commercial strategy, companies can unlock new revenue streams, drive down costs and increase customer loyalty.
Commercial leaders, marketing, sales and operating partners should join ERM's upcoming webinar ‘In the Trenches: Revenue Leaders Monetizing Sustainability’ to explore practical tactics, sales enablement strategies, and demand generation techniques to convert sustainability initiatives into revenue uplift and premium pricing.
Industry experts will explore:
- Revenue expansion with existing customers: Approaches for upselling and cross-selling, linking customer success metrics to sustainability outcomes, and improving retention rates.
- Sales enablement & team effectiveness: Training sales teams, creating ROI calculators, and addressing objections effectively.
- New market entry & segment expansion: Identifying high-potential segments, conducting market sizing, and establishing channel partnership models.
- Customer acquisition optimization: Strategies for reducing Customer Acquisition Cost (CAC) through sustainability positioning, leveraging operational achievements in marketing, and implementing targeted campaigns.
- Sustainability-driven pricing strategies: Methods for quantifying willingness-to-pay premiums, crafting compelling value propositions, and developing ROI calculators.
Moderators
- Michael Eisenberg, Partner, Value Creation Lead
- Annie Longsworth, Partner
Speakers
- James O'Connell, Chief Commercial Officer, Zeus
- Shweta Srikanth, Chief Circularity Officer, Ecore International
- Liam Walsh, Chief Commercial Officer, ERM
Who should attend?
Revenue and Commercial Leaders including, Chief Commercial/Revenue Officers, marketing teams, sales teams, communications & brand leaders, private equity go-to-market operating partners and sustainability teams.
Local time: 7am PDT / 10am EDT / BST 3pm
