Two-thirds of Americans want more sustainable options — and they’re looking to companies to help them meet their values. At the same time, 84% of consumers believe companies won’t act on environmental issues unless forced by law.
That’s a story of friction in the marketplace.
In this edition of Eco Pulse®, we dig into the tension between consumer expectations and corporate action — exploring friction, trust dynamics and generational perspectives shaping how sustainability shows up in the marketplace.
We’ll be releasing each chapter separately, so fill out the form to be notified when the next one drops.
Start with Chapter One: Friction in the Marketplace in our latest report series, “I Just Wanted to Buy Some F^$*ing Milk.”
Methodologies
In 2025, ERM’s Marketing & Communications Agency surveyed consumers around the globe with our annual Eco Pulse® study. The 2025 online survey was fielded from July 14 – 25, 2025, surveying a total of 2,060 of those residing in the United States.
In the overall analysis, the data was weighted by global subregions to be globally representative. The overall margin of error is +/- 1.2%; U.S. margin of error is +/- 2.2%.