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Sustainability Field Guide: B2B Edition

What drives business decision-makers may surprise you

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A field guide to leveraging your sustainability story with key business decision makers

What drives business decision-makers may surprise you

  • How do the perspectives of CFOs differ from those of CIOs, Plant Managers and others?
  • What building features are most attractive to Facility Managers, and how can you best address the supply chain concerns of CEOs?
  • What corporate sustainability initiatives matter most – what should be the “lead” in your sustainability story, depending on who you’re trying to convince?

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