Our latest research unveils a new era — and a new opportunity — in sustainability communications. How can B2B companies lead on sustainability when the market pulls back?
For the past two decades, companies jumped on the bandwagon when it came to sustainability and sustainability communications. Investors required transparency. Regulators pushed disclosure. Customers and employees rewarded companies that stepped up. But in 2025, sustainability is more complex for businesses than ever before. Our research confirms what we all are quietly expecting: an impending Green Comms Recession.
But that’s not the end of the story.
In ERM Shelton’s latest research, we examine:
- What business buyers across the U.S. and Europe are currently communicating about related to sustainability
- Changes in the way they expect to communicate in the future
- Whether they still value sustainability efforts from suppliers and what they expect to hear from suppliers
- The signs of a new era for sustainability communications and who should leverage sustainability as a market benefit during this time
- The ways we can talk about sustainability issues to lessen perceived risk and drive opportunity
In this report, we’ll examine the strange paradox of this unique moment in time and reveal a potential once-in-a-generation opportunity for the right companies.
Download our report “Winning in the Green Comms Recession: B2B Edition” today to learn how YOU can take advantage, get ahead of competitors and not just stand out, but WIN.