Through our proprietary White Space Analysis tool, we are able to cross-reference what your stakeholders most want to hear with what your competitors are already saying and with what you can credibly own. The culmination is a clear matrix, identifying the position you can win with in the market.

Once we know what position you can own and win with, we develop a Communications Construct, the narrative that communicates the winning story. Consisting of a lead message, a short narrative and pillars with proof points, this is the articulation of your sustainability story — designed to differentiate and appeal — that fuels all creative and content going forward, including your sustainability report.

If we’re working at the corporate brand level, the sustainability messaging strategy will be designed to fit right into your corporate brand narrative. If we are working to develop a new brand for a sustainable product or service offering, or rebranding your organization with sustainability at its heart, we apply a similar approach — understand what your stakeholders most need to hear that’s differentiated from competitors and that you can credibly “own.” Over the course of our two decades of sustainability comms work, we have incorporated sustainability into hundreds of corporate brand narratives and created dozens of new brands focused entirely on sustainability.

Determining the position you can own and defining the narrative that will allow you to own it is one half of the equation. The other half lies in deeply understanding your stakeholders, where they consume information and how they are best influenced (via what channels and messengers). Our marketing strategy and planning work builds on our vast Eco Pulse^® and Energy Pulse^® insights (understanding who people are, what they believe, how they behave), on our deep relationships with green media channels and influencers, and on our tried-and-true expertise in leveraging digital and social channels specifically for sustainability storytelling.

Does your company have a thought leadership strategy for sustainability? It’s an important part of positioning your company as an industry leader and creating a competitive advantage. How? Once you’ve identified your unique and ownable position, you can then build on that with content, speaking engagements, and other ways to attract customers, consumers and potential employees.

It’s not just about engaging consumer and customer audiences or policymakers and investors. In many ways, your internal audiences are the most important. They’re the ones who will help you create and embed a culture of sustainability at your company. We bring the insights, strategy, language and communications that can inspire, educate and rally internal audiences around your sustainability strategy.