Reputation Management

Formerly Shelton Group
TO ERM HOME

Reputation Management

Deep expertise in reputation, risk & resilience

Sustainability comms is full of potential pitfalls. We’ll help you mitigate those risks to drive reputational value.

We help organizations build, protect and enhance their reputation by embedding sustainability into the heart of their narrative, transforming potential sustainability risks into opportunities for value creation. Our strategic approach mitigates greenwashing risk, inspires stakeholder trust and drives business value. Whether promoting progress or defending performance, we help you engage credibly with all stakeholders, both internal and external.

Areas of Expertise
Regulation & Risk

We support clients in navigating changing sustainability regulations, ensuring communications meet evolving legal and ethical standards. This includes developing verification frameworks, sharing best practices, and supporting marketing, product and comms teams to create compliant content.

Crisis Preparedness & Response

We help organizations pre-empt, prepare for and respond to sustainability-related reputational risks. From media coaching and investor messaging to reactive playbooks and stakeholder reassurance strategies, we protect your reputation when it matters most.

Green Claims

We help organizations navigate Green Claims regulations to mitigate risk of greenwashing, ensuring they avoid reputational, financial or legal risk while continuing to unlock value from communicating on their sustainability successes, products and services. It requires comms to be based on robust, validated data and grounded in science, which is where ERM’s technical expertise is so integral.

Corporate Reputation

When building evidence-based sustainability narratives, we tailor them to key stakeholder groups—from investors and regulators to employees and customers. Our narratives enhance brand credibility, drive competitive advantage, and position your organization as a leader in sustainable practices.

Executive & Employee Engagement

We empower corporate leaders through messaging and engagement strategies that embed sustainability at the highest level, while translating complex sustainability positioning into accessible and inspiring content that can help drive workforce action and support transition. Our approach integrates sustainability into core business practices through tailored training and upskilling programs, fostering ownership, advocacy and impact across the organization.

Public Relations

We influence public perception of your organization through the lens of sustainability, helping you earn a positive reputation and brand visibility through third party recommendation and advocacy — e.g., media relations, social media (non-paid), thought leadership and word-of-mouth.

Public Affairs & Advocacy

We manage relationships and perception around key issues that are integral to your business, expertly navigating policy, regulations and public opinion related to sustainability. We bring research, insights, strategic planning and counsel that will help inform decision making, mitigate risks, and empower your organization.

Want to see if we’re a match?

No matter where your company is on its journey, whether it’s just getting started or looking for new and bolder stories to tell, we can help.

Contact Us