Digital Services

Formerly Shelton Group
TO ERM HOME

Digital Services

Connect, amplify, influence, persuade, optimize and most of all, convert

We leverage advanced digital capabilities to deliver a holistic mix of paid, owned and earned media strategies across multiple platforms.

Our approach combines data-driven targeting with compelling, purpose-built content developed by our in-house creative and development teams. With real-time tracking and AI-powered insights, we continuously optimize performance to maximize reach, relevance, audience engagement, and conversion.

Areas of Expertise
Website Design and Development

We love creating digital experiences, whether it’s developing a robust 100+ page website from scratch or building just a single sustainability page for your existing website. We create visually compelling, user-centric websites that are optimized for performance, accessibility, and conversion. Our development team ensures responsive design, fast load times, and seamless integration with your digital ecosystem.

Pay Per Click Advertising & Paid Media

Our PPC and Paid Media strategies focus on maximizing ROI through data-driven targeting, compelling ad copy, and continuous performance optimization. We manage campaigns across Google, social platforms, and programmatic platforms to drive high-quality traffic and conversions.

Search Engine Optimization

We help improve your online visibility through a comprehensive SEO strategy that includes technical audits, on-page optimization and content strategy. Our goal is to drive sustainable organic growth and top search rankings and results.

Social Media Strategy

If you’re tired of agencies that are masters of TikTok, but couldn’t spot greenwashing if it DM’d them, reach out. No matter who your audience is, or where the best place is to reach them, we make sure your sustainability story earns its place in their lives and in their feeds. Through a mix of organic content and paid campaigns, we craft tailored social media strategies that build brand presence, engage communities and drive measurable outcomes.

Marketing Automation

Our marketing automation solutions streamline lead nurturing, customer segmentation and personalized communication across channels. We help you scale outreach efficiently while maintaining a human touch through platforms like HubSpot, Insightly and Salesforce.

Influencer Marketing

We connect brands with authentic and relevant voices that resonate with target audiences to drive awareness, engagement and trust. From identifying the right influencers to managing partnerships and measuring impact, we handle the entire process strategically.

Generative Engine Optimization

We optimize your brand’s visibility in AI-driven search and content generation tools by aligning content with emerging generative algorithms. Our GEO strategies ensure your business stays discoverable and relevant in conversational AI platforms like ChatGPT, Gemini, etc.

Digital Analytics

We provide deep, actionable insights into user behavior, campaign performance, online sentiment and conversion funnels. Our data-first approach informs smarter decisions and continuous optimization.

Want to see if we’re a match?

No matter where your company is on its journey, whether it’s just getting started or looking for new and bolder stories to tell, we can help.

Contact Us