Methods to Demonstrate a Financial Return on Investment in Product Sustainability
More and more companies are expressing a stronger public commitment to sustainable products and business practices.
The need for proactive, effective, and global product sustainability programs is growing due to changes in societal norms that are driving the demand for safer and more environmentally sound products.
This trend is reflected in consumer purchasing decisions, evolving global policies (laws and regulations), and retailer sustainability programs such as the recent Sustainability Chemistry Policy at Walmart.
Companies that understand these dynamics incorporate them into their business practices in order to improve corporate reputation, which translates into sustained stock value and brand; reduce business disruption and the potential for non-compliance penalties while increasing customer loyalty; and drive the innovation of new, more sustainable products.