ERM Product Sustainability Programs article by Chris Nelson published in Greenbiz
04 September 2012
Are Product Sustainability Programs at a Tipping Point?
For senior business, EH&S, and sustainability leaders at Fortune 500 companies, designing and implementing product sustainability programs is now a strategic imperative. This is being driven by the belief that a product sustainability program can create significant business value for their organizations. Companies are realizing that a product sustainability program can increase sales, reduce risk, improve brand recognition and trust, and develop organizational capabilities related to sustainability and innovation. But how can companies determine the investment and resources needed and the potential business value?
In this article in GreenBiz.com, ERM’s Global Product Sustainability Services Practice Lead Chris Nelson writes about some important questions business leaders must ask themselves when designing and implementing a product sustainability program. These questions can help companies understand the overall investment and type of resources they need and can provide clarity on how and where business value can be created:
- What global and regional macro trends are material to your company’s sector and business?
- How are your company’s sustainability goals linked to the overall business strategy?
- How will your customer and stakeholders attitudes on sustainability evolve?
- What are your competitors business and sustainability goals and how have they performed against those goals?
- How might product and technological innovations affect the company?
- What are the organizational resources needed to ensure the program meets its objectives?
Read the full article published by GreenBiz