Circularity 24

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23 May 2024

More than a Megaphone: Communicating and Collaborating for Circular Success

How can sustainability communicators facilitate a faster, smoother adoption of circularity as a business strategy?

If a laptop is repaired or if packaging gets reused but no one talks about it, did it really happen? Storytelling about the circular economy is hard - progress isn’t linear, investments in materiality get wonky fast and circularity for many organizations is still moving from a campaign to a decision making framework. That’s why sustainability communicators are more than megaphones - we are strategic business partners. When working in collaboration with product design, branding and business-line owners we facilitate deeper integration and speed of circular action. Conversations with leading practitioners paired with peer workshopping will provide fresh perspectives and approaches to navigating current challenges and opportunities.

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Suzanne Shelton

Senior Partner

Suzanne Shelton is the CEO of Shelton Group, an ERM Group Company, the nation’s leading marketing communications agency entirely focused exclusively in the ESG space. She regularly counsels C-level executives at Fortune 1000 organizations on how to best define and leverage their sustainability approaches to drive business results. She currently serves on the board of the American Council for an Energy-Efficient Economy (ACEEE) and the executive advisory board of Cyclyx, and recently served on the board of the Energy and Environmental Building Alliance (EEBA). Ms. Shelton offers insights and inspiration on conference stages around the country, guest writes for the likes of Fast Company, Green Builder and GreenBiz, and directly manages a team of leaders who, collectively, have made Shelton Group a 30-year success story.

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