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Sustainable Chemistry and Brand Positioning

28 October 2016

by Kate Sellers

What is “green” or sustainable chemistry, anyway?

Neither scientists nor the marketplace offer a consistent definition. That lack of common definition and the corresponding lack of standard protocols for implementing or measuring a sustainable chemistry program can cause confusion and make it difficult to know where to start in designing a sustainable chemistry program. But it also provides an opportunity to design a program that pertains directly to a company’s goals and products.

This paper uses two definitions provides the vocabulary and context for this white paper, however in practice, the working definition depends in part on a company’s business goals. Look more closely, and the definition of green chemistry that supports a company’s business goals depends on the position of a product within the supply chain, and the aspects of sustainability that are important to stakeholders as a result. Analysis of these factors as described below will lead to the development of a right-sized sustainable chemistry program.

This white paper explores how greener chemistry can achieve real sustainability goals and also serve to position a brand in the marketplace, and provides benchmarking perspective on implementing a successful program.

Download ERM's paper on sustainable chemistry and brand positioning (199Kb PDF)

Sustainable Chemistry and Brand Positioning

Read ERM's paper exploring how greener chemistry can achieve real sustainability goals and also serve to position a brand in the marketplace. (199Kb PDF)